I’m fascinated by analytics and statistics. It’s interesting to see who has interacted with me, how long they spent checking me out, what they were looking at, and where they are from.
When I’ve applied for jobs or as a freelancer, I’ve used online analytics to see if my résumé was reviewed or my portfolio was looked at. Some of the analytics are obvious and some requires a bit of investigation and assumptions.
IT CAN BE DISCOURAGING, I admit. There have been times when I’ve seen an organization all over my online postings, reading several pages of my website and spending a lot of time there—but a call never comes. So, back to the digital drawing board to try something new. And, then there are those who never appear. After spending countless hours filling out automated application systems, writing personalized cover letters, gathering design and writing samples, attesting to my race, gender, physical status and my non-criminal record, and then, finally, hitting that submit button only to get a confirmation number from “Do Not Reply.”
These are the analytics tools I have used to track responses to job applications or freelance opportunities.
FOR MY CREATIVE WORK, I use Behance as my portfolio site. I have a few others, but this is the one I like best. Behance has a very easy-to-read stats dashboard. I can check to see how many hits I received on my work and on my user profile. I know that, if I applied to a job or freelance gig, and I suddenly get a lot of hits, I’ve made an impact.
ILOVE LINKEDIN! Not only does it have a lot of great content, but it’s a very good tool for checking out the people checking me out. I am surprised, however, that there are many organizations that don’t make full use of LinkedIn. I am often puzzled why a hiring manager wouldn’t go straight to my LinkedIn profile, because that is where I have the most of my information and samples. A good feature of LinkedIn is the Who Checked Your Profile stats. Unless they choose to remain anonymous, this gives you a good indication that there is interest.
GMAIL is may favorite email system and doesn’t require or need a mail client like Outlook or Apple Mail. HubSpot has a handy app called Sidekick (now called Hubspot Sales) that reveals who opened your emails, clicked your links and how often. It’s not perfect, but it gives you a good indication that your message has been received. The free version limits the report to 200, though, but that’s usually good enough.
SLIDESHARE, like Scribd, is a presentation site. I have a few multi-page portfolios and marketing plans posted here. I liked Scribd better, but there reporting stats seemed to have changed and now I find SlideShare to be much better. This isn’t all that informative, but it does show which projects get better traction.
WHEN Twitter first appeared, I thought it was dumbest thing ever. I ignored it for a few years, but now I am finding it to be my favorite social media site. Another benefit of Twitter is Twitter Analytics. With this tool, I can see which of my tweets are getting around and which are failing. I’ve been studying photo vs. non-photo, hashtags, keywords, etc. I find that tweets that involve colleges get a big response. I re-tweeted something from Colgate University and received more than 1,300 interactions in one day! My re-tweets of Utica College have done quite well and I’ve received 1,893 impressions (so far) on a tweet of a report I wrote on risk assessment for my class at Utica College. I also use WhoUnfollowedMe—a site that connects to a Twitter account and reports who is following and who dares to unfollow! Here’s the link. I’ve only been using this for a few months, so I’m still learning.
AH, here’s the main event! Google Analytics has, well, a lot of analytics. Here, I can see how many hits I got on my website and where they are from, how much time they spent reading my stuff, time of day, and most importantly, their domain. This is important, and revealing, when I’ve applied to large corporations or colleges. If I see a hit from “college.edu” after submitting a freelance bid or applying for a job, I know that I have at least gotten their attention. I can also see what pages of my site they looked at. Sometimes its some old blog post, but usually its my skills or resume page. Then, I go through my other analytic tools and follow the trail. It’s so cool! I like it so much, I studied for the test and was certified for the Google Analytics Individual Qualification (GAIQ).
Personal Website: www.macharyas.com
OF COURSE, Google Analytics is of no use without a website. I’m lucky (I guess) to have a unique last name. There are not many of us Macharyii out there, so getting a domain with my name was easy. I use this as my base of operations for all my social media, portfolios and analytics. This is a good place to write posts about graphics, analytics, advertising, marketing or whatever else might run through my mind. I have also posted several of my technical papers that I’ve written for the MS program in Cybersecurity and Computer Forensics at Utica College. My site is built with WordPress and hosted by GoDaddy and works quite well.
This is not a complete list of analytic tools available, but are simply the ones I use and like.
Thank you for reading—Jeff Macharyas